![]() ![]() Ferrara will push the videos across the web on its social media channels, including Facebook and Instagram, and nationally online via digital video and YouTube. #BLACK FOREST ORGANIC GUMMY BEARS INGREDIENTS SERIES#“The organics family tackles topics that come up in everyday life in a reality series including family dinnertime, getting enhancements, and peer pressure,” Manchester said.Įpisode one, “Dinner,” officially premiered on June 15, and the second and third episodes will debut later this summer. The national digital campaign entails a series of reality-style episodes that feature Black Forest gummy bears. “Ferrara is the number one gummie maker in the U.S., contributing 20% of branded gummie volume (lbs) nationally.” Reality TV campaign “Since 2013, the category has grown $143m with a 4.3% three-year CAGR,” she said. The overall gummie category in the US is currently experiencing unprecedented growth, Ferrara’s senior vice president of marketing and brand strategy, Jill Manchester, told ConfectioneryNews, with retail sales estimated at around $1.1bn.
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